Similar to hoardings on roads and billboards on highways, display advertising is a form of online advertising that allows the embedding of advertisement onto various websites.
How Display Advertising Works
Display advertisements work online in the same way as offline display ads work in print media. The basic purpose here is brand exposure and reach. The more your ads are displayed, the more it reaches out to internet users, which results in enhancing your brand image. According to recent studies, there is a 50% increase in brand name searches just one week after users are exposed to the display ads.
Display Ad Network
Google’s display ad network is one of the most widely used advertising platforms for online business, but it’s not the only one. There are dozens of other ad networks that you can take advantage of.
Large Ad Networks
Yahoo! Advertising Network
Microsoft Advertising adCenter
Alternative Advertising Networks
And many more.
Why Display Ads
Display ad campaigns might not yield immediate results. However, over a period of time, it plays a definitive role in increasing your brand awareness and exposure. With display ads, you can reach to potentially more than 80% of active internet users. Google and other display networks allow your ads to appear on a huge number of websites using appealing content and demographic targeting.
Display advertising promotes your services, products, or simply your organisation by guaranteeing you a highly visible digital ad across various ad networks.
You can display ads through banners, buttons, or simple text on selected ad-space.
Expert Display Ad Solutions
At ukanInfotech, we have customised solutions for your display advertising campaign. We can design everything from basic banner ads to multimedia interactive ads that employ audio and video elements. In order for your display adverts to be effective, a lot needs to go into them. Our display ad services include:
Create – We assist you in the creation of highly dynamic adverts.
Optimise – We constantly improve your ads and its targeting. We create different variants of the same advert and optimise them to ensure that it reaches its correct audience.
Manage – We monitor the campaigns and try to minimise Cost Per Click/Acquisition or Cost Per Impression.
Reports – We use statistical data to better understand user activity and conversion trends. You will receive all the details about your campaign’s performance.
We get the best value out of Google’s display ad network which includes YouTube. Our display campaign experts ensure that your budget is rightly spent on highly targeted and quality traffic for your brand or business.
Get Your Adverts Seen – Targeted Advertising On Relevant Sites
Whether you have existing campaigns or you are thinking of setting up new adverts, talk to us now. Find out more about how your business can benefit from a professional display ad campaign.
Let’s have an initial chat about exploring your options. Call us at +94 773 918 293 or, if you’re ready, go ahead and complete our request a quote form and we will get back to you soon.
Our Merge Holdings (Pvt)Ltd web design & development company is located in Colombo-06, Sri Lanka. Our team of creative specialists can provide you with tailored design, development & branding for your website that is able to unlock the full potential of online marketing. We're energetic, friendly and easy to work with and committed to delivering on our promises.