Mobile Search Marketing
- April 11, 2015
- Search Engine Marketing
Mobile advertising is the future, they say! They got it right. The surging rise of the iPhone, Android, and other smartphones have seen massive increase in internet usage on hand held devices. With sales of internet enabled phones exceeding sales of laptops in recent years, businesses should not be slow to embrace mobile search marketing.
If you are looking to set up your mobile website, check our mobile website design service.
Mobile search is big and growing day by day. According to Google, mobile searches quadrupled in the last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one seventh of your resources into mobile?” asked Google’s Head of Mobile Advertising Jason Spero.
Mobile internet users use search engines like Google, Bing, and Yahoo to find products and services in a very similar way to desktop users. However, ensuring your business is found in the mobile versions of these portals requires an understanding of the way each mobile search engine delivers results.
Mobile Search Engine Optimisation (SEO)
Mobile Search Engine Optimisation (SEO) is essentially the same as standard search engine optimisation, despite what other companies may claim! If we are targeting mobile users, we simply need to adjust our campaign to suit mobile devices. Mobile devices typically have smaller screens and lower resolutions so ensuring your website is in the first view is essential.
You may also need to ensure your website is suitable for mobile devices – see our mobile web design page for more details.
Mobile Pay-per-click (PPC)
PPC platforms such as Google AdWords have targeting capabilities that allow advertisers to specifically target mobile users with PPC ads. These ads are occasionally shorter (dependent upon the device) and may have added functionality such as “click to call” which allows the user to directly call a business they find in the search results.
Have a look at our search engine marketing packages.
Want to Move to the Next Step?
Let’s have an initial chat about your advertising options. Call us at +94 773 918 293 or, if you’re ready, go ahead and complete our request a quote form and we will get back to you soon.
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